Posted 3 years ago
When you are a part of an Email marketing game then you might have at some point discussed or talked about providing value to your audience and customers.
It seems like obvious or more like a cliche move that you have to commit for your audience and customers.
For instance, “if you want to have muscles and a maintained body then I can provide you that”.
In this way, you have to make sure and make your audience or customers believe that when they are buying your product then it is their own logical decision to go for.
The trick is not convincing them or making their decision on by yourself. But giving them the opportunity to decide for themselves.
You should definitely not send them emails to buy your product again and again. If they want it and you present it properly then they will buy it.
Big Domino Statement:
When you are doing such things then you can use a powerful yet useful tool called ‘Big Domino Statement’.
This statement is a symbol that signifies that you are giving your customers a chance for making this purchasing decision on their own.
This is to educate your audience or your customers through your marketing campaigns that buying your product is completely their choice.
This also signifies a relation of the product to you and your customers at the same time.
Suppose you want to have accessive weight loss and there is a proper routine that you want to share with your audience.
This can be possible as there are many factors and risks as it plays. They might be following another routine for a long time or any other factor.
But if your routine has more explanation about the workout that is better for performing excercise then it might work for you and your audience might change their current routine to adjust your routine in their life.
So, to change that you need to make your routine pretty evident that if you want to have a well-constructed body shape then your audience should follow your routine.
So, in this article or to be exact down below, I have subjected a complete template that you can follow to make sure that you implement the Big Domino Statement.
Now: if you want to decide the outcome depending on your customer or audience decision then you can do that.
How? You create a unique mechanism.
By this, I mean that you give them an offer or some intriguing motivation through your offers so that they can help themselves to decide any longer options.
Their heart and mind both justify your recommendation. This is mainly because of the Big Domino Statement that you give them.
Conclusion:
This one is powerful because you have to come up with unique mechanisms so that they cannot Google it and find it anywhere and buy some other people’s products.
The only place you can get the results is you. Only you can add value to the content in your campaign.
