E-Mail Marketing

The Power Of Story Telling – Why You Should Tell Story In Your Email Copy?

Posted 3 years ago

Everyone has felt that superhero feeling when they have some leverage in their hand.

Have you ever watched a superhero movie then you would know that what it is to have power in your hand?

But the power of storytelling is not leveraging it is the part of a bigger game.

Storytelling is when you need to convince your audience that you are the best and when you need them to listen to you and relate with you.

So, if you want to have this power and if you want to solve a common issue from other marketers such as the replying of the audience to your email.

Then what should you do? Here in this article, I will discuss that issue and how you can solve it by harnessing the power of storytelling.

So stay tuned and relax as we discuss them both.

Power of Story Telling:

Story Telling

When I started. I really got frustrated because I literally have spent hours writing an email and my subscriber is not even replying to it.

I was even though that is the email marketing scam? I started doing research to figure out the way to engage the subscriber with the email.

I signed a lot of newsletter for big players. I bought a lot of products to see how they are communicating and sending emails to their subscribers.

I found out there was a huge difference between their emails and mine. When I was in university my major was engineering and my minor was philosophy.

So, my basic instinct was to make you respond to my logic and if you are not capable of that then I win.

But guess what?

The human brain doesn’t work like that. The human mind is more emotional. Big players actually tell stories in their mails and their mails are fun to read.

And I was focusing on putting values in the email. In fact when it comes to reading those lengthy and boring emails then everyone would avoid it. 

That’s why your subscriber will start ignoring your emails. Your mails must be entertaining and fun to read.

Only when your subscriber will reply to you and you will carry on the process from there.

You have to put a story in it and that story plays the role of the sale in your product because people will only feel easy to communicate with you when they relate to you in some way or another.


As I have told you all of the factors that the issue would depend but the main factor is having the power of storytelling.

If you know the technique of storytelling then you can cross any bridge to reach your audience and connect with them.

So, make sure that you have the right technique and a right yet perfect tool to do that.

With that, you should have a relatable and good story to tell your audience so that they won’t hesitate to relate and trusting you. 

Email Marketing Tips

Why You Should Listen To Your List? Email Marketing Tips

Posted 3 years ago

When you are creating an Email List then a single issue scratches your mind which is that why not copy and paste other people’s Emails to your audience.

Well, first of all, copy and pasting anything related to marketing is wrong and second of all, I will answer this question fo you so that you won’t do it.

Because if you do it then you have to face several legal issues related to that and your marketing career is finished before starting.

Why You Should Listen to Your Email List?

Email Marketing

Used to say that getting templates is a smart idea but the difference in the audience will affect the connectivity of the audience.

The audience will react in a different way. It’s all determined in the way you drive traffic through the process.

You have to know that your funnel has to be your own fingerprints. You have to know what your audience wants and in which particular thing they are interested in. 

Two funnels cannot be the same. Two email lists cannot be the same. You have to listen to your audience about their challenges and interests.

For me, the thing is always about data.  The audience is your data. Read the data and keep doing analysis because it’s a long time with a passage of improving yourself.

Considering the choice of your audience should only be your priority thus you can know what your audience wants.

Because not every time they will want to the same thing every time they would need or require different things and solutions for their problem for which they will look up to you.

And if you provide them with a proper solution then you will have support for the audience that you helped.

So, when you are playing a marketing game then considering the choice of your audience or the customers is the most vital thing to do when it comes to providing them with materials and services.

Because when you know what your audience wants then you will be able to offer the right product or the right perfect service for them in the right moment of time.

By this, they will know I mean your audience will know that you care about them and you will have proper back support from your audience and customers.


When you are creating an email list then you should know who your audience is and which market place you are targeting.

Because when you know this then accordingly you will be able to make sure that you provide the right and perfect product to your audience.

And in this article, I have also discussed why we should not do copy and paste in the Email list.

One thing is that they are not only your audience it might be possible that they follow the person from whom you copied or something related to that.

So, make sure that you don’t copy and paste the content in your email list you should prefer to create your own content for Email lists.

Big Domino Statement – How To Plan Your Content Marketing And Email Marketing Message That Sales

Posted 3 years ago

When you are a part of an Email marketing game then you might have at some point discussed or talked about providing value to your audience and customers.

It seems like obvious or more like a cliche move that you have to commit for your audience and customers.

For instance, “if you want to have muscles and a maintained body then I can provide you that”. 

In this way, you have to make sure and make your audience or customers believe that when they are buying your product then it is their own logical decision to go for.

The trick is not convincing them or making their decision on by yourself. But giving them the opportunity to decide for themselves. 

You should definitely not send them emails to buy your product again and again. If they want it and you present it properly then they will buy it.   

Big Domino Statement:

Big Domino Statement

When you are doing such things then you can use a powerful yet useful tool called ‘Big Domino Statement’.

This statement is a symbol that signifies that you are giving your customers a chance for making this purchasing decision on their own. 

This is to educate your audience or your customers through your marketing campaigns that buying your product is completely their choice.

This also signifies a relation of the product to you and your customers at the same time.

Suppose you want to have accessive weight loss and there is a proper routine that you want to share with your audience.

This can be possible as there are many factors and risks as it plays. They might be following another routine for a long time or any other factor.

But if your routine has more explanation about the workout that is better for performing excercise then it might work for you and your audience might change their current routine to adjust your routine in their life. 

So, to change that you need to make your routine pretty evident that if you want to have a well-constructed body shape then your audience should follow your routine.

So, in this article or to be exact down below, I have subjected a complete template that you can follow to make sure that you implement the Big Domino Statement. 

Now: if you want to decide the outcome depending on your customer or audience decision then you can do that.

How? You create a unique mechanism.

By this, I mean that you give them an offer or some intriguing motivation through your offers so that they can help themselves to decide any longer options.

Their heart and mind both justify your recommendation. This is mainly because of the Big Domino Statement that you give them.


This one is powerful because you have to come up with unique mechanisms so that they cannot Google it and find it anywhere and buy some other people’s products.

The only place you can get the results is you. Only you can add value to the content in your campaign.

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