Everyone has felt that superhero feeling when they have some leverage in their hand.
Have you ever watched a superhero movie then you would know that what it is to have power in your hand?
But the power of storytelling is not leveraging it is the part of a bigger game.
Storytelling is when you need to convince your audience that you are the best and when you need them to listen to you and relate with you.
So, if you want to have this power and if you want to solve a common issue from other marketers such as the replying of the audience to your email.
Then what should you do? Here in this article, I will discuss that issue and how you can solve it by harnessing the power of storytelling.
So stay tuned and relax as we discuss them both.
Power of Story Telling:
When I started. I really got frustrated because I literally have spent hours writing an email and my subscriber is not even replying to it.
I was even though that is the email marketing scam? I started doing research to figure out the way to engage the subscriber with the email.
I signed a lot of newsletter for big players. I bought a lot of products to see how they are communicating and sending emails to their subscribers.
I found out there was a huge difference between their emails and mine. When I was in university my major was engineering and my minor was philosophy.
So, my basic instinct was to make you respond to my logic and if you are not capable of that then I win.
But guess what?
The human brain doesn’t work like that. The human mind is more emotional. Big players actually tell stories in their mails and their mails are fun to read.
And I was focusing on putting values in the email. In fact when it comes to reading those lengthy and boring emails then everyone would avoid it.
That’s why your subscriber will start ignoring your emails. Your mails must be entertaining and fun to read.
Only when your subscriber will reply to you and you will carry on the process from there.
You have to put a story in it and that story plays the role of the sale in your product because people will only feel easy to communicate with you when they relate to you in some way or another.
Conclusion:
As I have told you all of the factors that the issue would depend but the main factor is having the power of storytelling.
If you know the technique of storytelling then you can cross any bridge to reach your audience and connect with them.
So, make sure that you have the right technique and a right yet perfect tool to do that.
With that, you should have a relatable and good story to tell your audience so that they won’t hesitate to relate and trusting you.