As the world is evolving, social media tends to be part of the marketing strategies for almost every brand.
For a professional marketer, there’s nothing more troublesome than struggling to bestow people with a creative block.
Even a professional and expert marketer can fall into despair if he’s pressed to fabricate an original design to be run on as a social media campaign within a deadline.
If you’re looking forward to the inspiration and need to shake off the rust from your back by creating something simple exceptional, then this article is probably everything you need.
Fifty marketing inspirations, strategies, and tips are being provided down below that will surely help you to produce a productive social media marketing plan.
So what are you waiting for? Scope out this prodigious list of social media post ideas.
Infographics tend to be a productive way to educate your audience with a ton of information about your company, your brand, or your product, with the help of visuals.
Visuals are a secret art towards success, as they come in handy with the ability to turn the boring statistics into eye-catching details and keep your audience hooked.
Whether it would be your infographic or a masterpiece of a curator, with a classy infographic, your audience will surely be drawn towards your social media post and due to the premium visual aspects of the infographic, the viewers will surely go through your post till the bottom.
2. Motivational Posts:
A lot of people go through thick and thin regularly and what lights the mood of the people is a little motivation.
When targeted to the right audience at the right time, a motivational post can generate a heap of engagement towards your social media account.
These motivational posts can be easily designed by referring to the currently trending topic, but what will make your motivational post stand out from the average motivational post is the choice of your words.
As the words are the best tool to stop someone from giving up easily and can keep them going on strong on their path to success.
To have an idea about what motivational post you can design for your social media platform, go through www.instagram.com/millionaire_mentor/.
3. Long Articles:
Just to be particular, the term long articles are referred to the inspirational stories or the experiences of celebrities or influencers who share their life experiences with the people to educate their audience about their day-to-day struggles.
As long articles tend to liberate & educate entrepreneurs and inspire them with their life struggles and experiences, this social media post can grab a wide range of traffic towards your post and hence can prove to be fruitful for generating leads and followers.
4. Plan Cohesive Campaigns:
Building a complete campaign proves to be an effective way to drive a message home.
Many people struggle to maintain their social media posts effectively as they remain dependent on their one-off posts. Building up a complete campaign will help you to stay organized.
Writing a post on the fly can prove to be tough and a hurdle to be done within a specific deadline, hence running a social media campaign will generate enough traffic to your post, but will also help you to be effective social media content.
The campaigns can be either a series of posts to promote your product or a chain of branded posts that carries a consistent hashtag or a message.
5. The Blog Post of Your Company:
Does your business contain a blog? then you need to consider the fact that how you can generate a good amount of leads and traffic towards your blog!
Having said that, sharing your company’s blog on your social media platform will prove to be fruitful content for your social media account, and side by side, your blog will get its publicity too.
6. Posts Showing Your Company’s Culture:
What can prove to be a much better way to showcase your business by sharing a post that reflects the culture of your company?
In simple words, a culture post is an effective approach to portray the image of your business or educate people about what your business is about.
This can be anything, either you can show behind the scenes of what your employees do in their free time or it can be an article to make people aware about the wellbeing of your business or product.
7. Industry News:
When it comes to the popularity of the articles, the articles that keep people updated with the latest news tend to attract more traffic and hence get more shares than an average article.
If you’ll make users aware about what’s the latest gossip going on in your niche, or if you’ll make people updated about the ongoing operations in your niche, then you surely might have found a way to attract more leads towards your social media platform.
Creating industry news is no big deal nowadays. You need to follow up with the latest proceedings going on in your surroundings, convert them into your post, and simply tweet it.
8. Curated Content:
Curated content is one of the simplest ideas to create a post for your social media platform. The term curated content simply means to share the contents of other people within your niche.
It happens that sometimes the post you want to share with your audience is already designed or written by other people.
Rather than converting or creating a post of your own, you can simply share their post and give them credit.
The advantage of Curated content is that you don’t need to create your own, and your social media will keep updated simultaneously.
9. Questions Posts:
Everything you share on your social media doesn’t need to be in a form of information or an article.
Sometimes you need to prioritize the feedback of your people, as the thoughts and feedback of your customers are what will make your company grow.
A question, as simple as “What sort of content should I blog about next” is enough to generate a heap of engagement towards your post.
10. Posting Videos or Photos of Your Company:
Visuals are the best option to make your social media update to be classy and eye-catching. As per the saying of the experts, visuals have been the most essential way to generate high engagements.
Just like the visuals, research shows that video tends to bring 135 percent greater organic reach.
It’s suggested that you should take advantage of this organic reach, and post videos of your company or your product on your social media account to grab the attention of the viewers.
11. Customer Reviews and Testimonials:
Every company or product has some dedicated fans. Let the voice of your fans be heard, as they’re the people who make your product better with reviews and feedback.
You can design a comment or feedback of any of your valuable customers and can thank them for sticking around with your company or product, and praise them for believing in your company or product.
Sharing customers and reviews will not only create amazing content for your social media account but mentioning your customer in one of your posts will be a matter of great appreciation for him.
12. Quick Tips and Advice:
Every individual is in search of tips and tricks that can help him while doing his daily chores.
Besides sharing a long dedicated article to educate your customers about your product and your company, you can grab their interest by posting helpful tips and tricks that will enable users to serve with your site, or use your product proficiently.
Creating this tidbit proves to be an easy task for a social media manager, hence if you’re finding anything to post within a suitable deadline, then these tidbits can be your viable pick.
13. Memes or GIFs:
As the world is evolving, today’s viewers need something more than average articles or information being shared without any entertainment for them.
Memes or GIFs proves to be the most effective way to grab the attention of your audience, and simultaneously share the information about your company or your product with elite humor.
Memes and Gifs are the languages of the modern audience, and hence receive far more likes, shares, and retweets than an average social media post.
Memes and Gifs add a fun spin to your plain and dry posts and make it too irresistible for your audience to skip through it.
You just need to make sure that the meme and GIF you’re opting to post on your social media accounts related to your company or your product.
14. Contest Posts:
People nowadays love to take part in the social media contest that is held worldwide.
A much bigger firm runs social media contests on their social media accounts and promises viewers a free give away.
This giveaway can be a little price cash as a token of appreciation, or it can either free services of that company or product.
The point is that this contest post grabs a lot of attention from the viewers and urges them to participate enthusiastically.
These contest posts can surely be one of the best social media posts and hence will lead you towards more followers.
You need to remain clear about the objective of the contest, think out the best possible way to make your audience participate in it.
15. Holiday Posts:
No matter how successful a business you run, or a highly demanded product you have, you need to post content on your social media account that would give people an idea about how you relieve your stress.
And what can prove to be a more attention-grabbing post than posting some aesthetic pictures of a holiday destination that the employees or the boss of the company are planning to go on?
By these posts, you’ll surely generate a heap of engagement, and your audience will love the fact that the employees of your company are real people that love to take their days off to enjoy their lives.
16. Photos From Company Events:
If you’re done with our Cultural post idea and want to take a step ahead of that idea, then this could be a viable pick. You need to look for a couple of events your company has organized or participated in over the years.
Take out the pictures of that function and post them on your social media account with a caption of “Flashback”.
Not only this will educate people about the past of your company, but surely will allow the company to relive that splendid day.
If this is not possible, if you’re a company as a host to a charity event or fundraiser, your social media would be a great source to spread awareness of the events.
17. Post an Answer to a Commonly Asked Question:
You must have received a ton of emails or direct messages on your social media platform where dozens of customers would have asked a ton of different questions.
Instead of solving the queries of the users one by one, you can create a social media post that contains the answer to that relevant question, to solve it all at once.
You should make sure that your answer should be a detailed one to clarify users with similar queries.
Having said that, posting an answer to the commonly asked question will make your customers have a positive impact on your firm, and will surely grab you a heap of engagement.
18. Start a Conversation With a Leader In Your Industry:
Nowadays, the people that are in a higher position in their respective firms have started coming forward on social media, to cross-talk with a fellow employee where they both discuss the operations and proceedings held at the company.
Cross-promoting by having a conversation with someone within your niche proves to be an essential way to spread awareness and information about your company or your product and hence can surely attract potential leads to your social media account.
19. Links to Free Resources:
Everyone loves to get free stuff, whether you offer your viewers access to free ebooks, white papers, or other free useful content.
Everything that comes for free will surely be appreciated by your audience.
Create a link that provides users with access to an ultimate bundle or a downloadable infographic, that makes people aware of the proceedings and operations of your firm and prove to be a helpful resource for them to be used for further references.
Share and promote this link on your social media account, so that it could be accessed by dozens of people, and hence would bring an optimum reach to your social media account.
20. Podcast Episodes:
As the world is evolving, if you want to run your social media successfully and give tough competition to other developing brands, then you need to think of something more than articles to publish on your social media account.
Reading tons of information is no fun! Apart from being time-consuming, it can make your viewers super bored.
Hence to grab their attention successfully, start a podcast of your own, and publish it on your social media account.
Podcast not only provides the audience’s eyes a break but can prove to be a viable option to attract some potential leads.
21. New Job Listings:
Are you looking forward to expanding your team? then what can prove to be more fruitful than choosing your next new employee from one of your audiences.
Nobody will work with more hard work and dedication than one of your company’s fans who has witnessed your company grow and have been standing with your firm since day one.
While posting a job list on your social media account, you precisely describe what positions you guys are hiring for.
22. Hiring Announcements and New Team Members:
Once you will post your new job listing post on your social media account, you’ll probably get the right candidate for you within no time.
Now take a step further in this regard, you can create a post to welcome the new member to your team.
In your post, you can share the qualifications, hobbies, and what plans this new member has for your firm. In short, you can introduce the new member to your audience.
This post will serve as a welcoming post for the new member, besides that, it will surely grab interest from lots of potential leads.
23. “On This Day In History” Posts:
What can prove to be a more classy and eye-catching post than keeping your viewers updated about how amazing your day went in previous times.
Besides being one of the best content for making your social media amazing, this post will offer users to relive this best particular memory once again.
Find something that happened a year back at this exact date, and let your users know about it!
24. Event Promotion:
Many popular firms and companies organized different types of events to promote their services or their products to the audience.
However, how are your users supposed to know of an event, if you don’t share and promote it on your social media account?
The best way to promote your events on your social media accounts is by creating banners, interesting aesthetic logos, and by using trending hashtags.
This will not only be helpful to promote your event but would serve as a premium and optimum post for your social media account for sure.
25. Live Videos:
If you have been using your social media for years, you must know that most of the social media apps like Instagram, Facebook, Snapchat, etc provides you with an opportunity to interact with your admirers and fans over the web by going live from your social media account.
But to go live, you need to consider the social media platform that’ll prove to be fruitful for you and will be watched by a maximum number of people.
While many people won’t be active and will not be able to interact with you on your live video.
You should post that live video on your social media account. That will not only be the best content for your social media platform but also will enable users to interact with you in the comment section.
26. Promote Email Sign-Ups:
If your company is organizing a webinar or demo to educate or brief youngsters upon a particular topic.
You’ll need to let your audience know about it by posting eye-catching designs of sign up forms for webinars or demo on your social media account with the finest detail of engaging content.
This post will surely help you to generate heaps of potential leads towards your social media account, as well as help you to make your webinar successful.
27. Image Scrambles:
Just to be particular, the term image scrambles means an image that is hard to be read by your audience.
Many popular and well-known brands post the scrambled images on their social media accounts whenever they are launching a new product in a market and provides people with the opportunity to guess what the scrambled image means.
Mainly, the audience and viewers love to scratch their heads to figure out what’s behind your scrambled image.
Hence having said that, image scrambles proves to be one heck of a post for your social media account.
28. Inspirational Quotes:
Many social media marketers find inspirational quotes to be cheesy, therefore they avoid using inspirational quotes, especially on their social media account.
But if used correctly, then no other social media tends to be effective than posting inspirational quotes.
Your audience would love to read relatable quotes from the leader of your company, hence posting inspirational quotes will not only grab the attention of your audience but will surely be the finest way to spread motivation and inspiration among your followers.
29. Company Accomplishments:
Whether you agree with this fact or not, but your fans and your audience look after you just like your very own. They care about you and want you to succeed in every aspect of your life.
Having said that, what can prove to be more beautiful than sharing your achievements and success with your viewers and counting them in, in every victory of yours.
Whether it’s an award that you or your company earns somewhere, or you completed one decade of your services, keep your audience included in your happiness!
30. Host a Twitter Chat:
If you’re looking forward to a social media post that connects you with your audience, and brings loads of potential leads towards your social media platform, then hosting a Twitter chat can prove to be fruitful for sure.
Hosting a Twitter chat means providing your fans and audience to have a conversation and share their thoughts and reviews over one unique hashtag.
Having said that, you can promote this new initiative on your social media account to make people aware of it, and enable them to participate in the conversation effectively.
31. Social Media Polls:
As you must have got to know by the heading, this review is about prioritizing what your audience wants to see on your social media account.
Your audience always keeps some expectations from you, and what can prove to be more beautiful than making your next post according to the suggestions and advice of your fans and audience.
Hence you can post a question on your social media account that states “ What do you think our next post should be”?
This will engage your audience towards your post as the audience will share their thoughts with you in the comment section, and you’ll surely be able to increase your potential leads.
32. How-to Videos:
Besides going live, or posting lengthy paragraphs to make people understand the functionality of your products or the services you offer, videos tend to be much easier to explain your agenda.
How to do videos are the videos that are created to explain to people how a particular feature or tool works.
Not only this, these videos provide your audience with an in-depth look at your tool, and will most likely engage them to try this tool themselves.
Having said that, these videos will surely be the most engaging and most effective post to be posted on your social media platform ever.
33. Product Reviews:
Reviews play an essential role in the life of the audiences, as whenever they’ll need to purchase something, they will look after the reviews of the products first.
Having said that, reviews are proven to be the sales driver of your product and hence would serve as one of the best ideas to create content for your social media account.
If you’re working in E-commerce, then this can prove to be a great tactic for you.
Sharing the reviews of your products or your services on your social media account with your audience will surely grab their attention, and will bring your heap of engagement for sure.
34. Images or Videos of Your Product:
You often must have heard about this famous saying of a nobleman “The most attractive product sells the best”.
Having said that, if you want to grab the attention of your viewers towards your post and generate a heap of engagement towards your social media account, you should try to capture aesthetic pictures of your product, and put it on your social media attractively.
Nobody buys anything online without seeing the visual representation of the product. Just like this, the better the picture quality you’ll post on your social media, the more engagement you’ll be able to create.
35. Question/Answer Session:
While looking for a thing to be posted on your social media, you need to look at something more than visuals and long articles.
You need to consider the fact that the post you’re about to post on your social media will be able to gather enough engagement or not?
Hosting a question-answer session on your social media platform can prove to be fruitful for you as it will enable your audience to ask and clarify their queries with you while being engaged in your social media post.
36. Spotify Playlists:
Do your friends trust you for the great music choice you have?
Well, then they would love to listen to something that you suggest! Sharing Music with friends is one of the best ways to discover new artists and new bands.
Sharing music is also one of the ways that can give you a reason to talk to someone! A person can learn better about their music choices as well!
Spotify has sharing tools that allow you to share your personalized playlists. If you have some fans, they would love to know what are you listening to!
37. User-Generated Content:
If you have amazing fans, then it’s only fair that you share fan-worthy content with them as well!
A lot of actors and influencers give “shout-outs” to the fans that do something related to their idol celebrity or leave amazing product reviews.
Some of the examples that may include this type of Leads is when a fan posts a photo of them with some gear that is related to a celebrity or a brand.
And to be very honest, it feels like a huge win!
This is indeed one of the best ways.
38. Posts Telling about the Company’s History:
If you have been the one whose brand or company has been around for quite some time now, then you have a lot of history to share with your fans to get them to trust you better!
When people see the progress of a business from the place where it started to the place where it currently is, it leaves them motivated as well as they are inspired by your brand.
Sharing your history is a great way to do something amazing to keep your fans intrigued.
39. Company New Announcements:
Sharing news with your fans can make them feel like they are a part of your company and is one of the best ways to generate better leads!
Is your business currently moving, or do you have any news overall that needs to be shared company-wide?
What better way there could be than sharing the news publicly and let the people in on the news who care about them too? This way you can get your fans to get excited too!
40. Create a Regular Series:
Are you still in search of ways to create unrealistic leads and the above options haven’t clicked with you? This is one of the best options: to create a weekly series or a show.
The two ways that you can do this are:
- By using the standard talk show format.
- Bringing in a Star guest each week.
There are businesses such as Paste that are benefiting from this strategy.
41. Repurpose Blog Graphics:
Designing new visual content for every individual social media post can be a lot of time and resource-consuming. Innovate a bit and use Blog Graphics with Social media in mind!
If you want to be doing this, you need to create versions of your blog graphics rather accurately for the platform that you are going to be using. Using these Blog Graphics, you can even create whole campaigns!
42. Share How-to Videos:
The Internet is known for helping people to make sense of something.
By doing this, you can help people and make a positive image for your brand as you will be saving them the time and effort they would need to do to switch to a website to search for something that they want to get done!
If you are selling products, then it would help a lot to your buyers finding out how to operate your products!
43. Sharing Case Study of a Customer:
People just love seeing and hearing a positive review. Do you have a client that has nothing but positive things to say about you?
You can get that particular customer in on a case study that you are doing, and then share it with your followers on social media!
44. Share a Survey:
Surveys are one of the best ways to learn about your customers and to get their feedback on a lot of things.
This will allow you to build stronger leads as well as allow you to see what you can do better to promote your business in a better way.
This will also make your followers feel special.
45. Promote a New Product or Event:
What better way could be than giving your customers deets about something that is going to be launched shortly or some event that company is going to arrange?
This will make your customers feel like they are a part of a closed-loop and will allow you to gain more leads and followers.
46. Share a Fill-in-the-Blank Post:
As already mentioned above, making customers feel like their opinion is valued can prove a lot healthier for you and make it easier for you to generate more leads and attract more clients.
If you are looking for ways to hear something from your fans, then a Fill-in-the-Blank post is the best option! This will allow you to hear the unique reviews and opinions of your customers.
47. Reshare Your Top Performing Posts:
Doing something unique is not always the answer. One of the ways to generate better leads via social media is to share your greatest hits!
This will turn a lot of followers of your online into buyers hence bringing you profits! After all, everyone loves a positive and a working solution.
48. Share Some Interesting Industry Research:
In today’s world, having up-to-date information and research is an important factor for being a step ahead of your competition.
One way you could keep your followers intrigued and generate more leads is by sharing statistics that are related to your field!
In these statistics, you could give statistics on something that can be improved by using your products. Make sure that the statistics that you provide are accurate.
49. Preview a New Product or Event:
One way for your fans and followers to love you more is to bring in the upcoming products. After all, everyone loves being looped in on something that is not known to the general population.
You can get a lot of new followers and clients by regularly sharing snippets of the new products and features that are going to be introduced in the near future.
This will allow you to get more leads as your followers with visit your social media handles to see what’s new.
Freebies are one of the best ways to keep your followers attracted to what you are selling. After all, who doesn’t like freebies?
One way to generate active leads and gain more clients is to incentivize your followers on social media by offering a freebie.
This will enhance your brand’s products and will allow you to create a better reputation for yourself.
As an example, We have Sony: Sony offers a free customized theme for a PlayStation in the scenario that customers pre-order a game.
These are the best 50 effective ways to generate unbelievable leads for your business. However, you should keep in mind that your dreams won’t work unless you do.
Start Working on these if you want to generate more leads, followers, and clients.
There are plenty of options to choose from and Who knows, which might prove to be the best one for you?