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You’ve embraced online dental marketing, revamped your Web site, and then looked at what comes next. Get your site to appear high up in search engine results pages should be the next step. How do you do that? What keywords should you use? Should you blog? Should you run Google ads? If you aren’t sure, you can look to a search engine optimization (SEO) company for help.

Dental SEO Basics

In brief, search engines find and deliver content relevant to whatever the user searched for, based on whatever terms the user typed in. Google’s search results page will list sites based on, well, on some secret formula that uses keywords, links, and quality of content. SEO companies specialize in using links, tags, and great content to help their clients improve their rankings.

The point of dental search engine optimization is to make your dental site show up when someone types in relevant keywords. Sounds easy enough, doesn’t it? Well, it isn’t quite that easy. SEO is a process, not an activity, so you also need the time and skill to keep working on your dental Website SEO.

An SEO for Dentists Primer

Appearing high up on the online search results page is the point of a dental SEO campaign. You can promote your dental services to prospective patients by using these SEO strategies.

Focus on specific services or practice areas, products, and services in your Website content. You run a dental practice, but so do other dentists, who you want to outrank. Be specific. If you offer a particular brand of professional teeth whitening, mention that. If you do same-day crowns, mention these. Digital marketing experts work hard to find those “long-tail” keywords in client sites.

Emphasize your location, including nearby places, with some local SEO. If you just opened an orthodontics practice in Franklin, TN, you want potential new patients in the area to see your Website. Put your location and your specialties in your meta-tags, title tags, and meta descriptions. This is how you get higher up in local search rankings.

Start a blog to share knowledge and ideas. Search engines love fresh, quality content. If you have an interesting blog updated regularly, your practice Web site will show up in more searches. If you can, put relevant tags in your posts. Tag that post about Halloween candy, for example.

Google loves sites that get lots of links from other sites, so relevant link building is important. You can get those links by emailing some industry experts and some influencers to see if they would share a specific piece of content with their followers. You might contact some non-competing businesses in your area with the same request in mind.

The Value of an SEO Services Agency

Some dental professionals prefer a DIY approach to search engine rankings, but hiring a dental SEO marketing agency to run the campaign can really pay off. Like any form of marketing, Internet marketing is an ongoing commitment. Your dental SEO service can implement all of the strategies that you read about here.

Dental Marketing Services You Can Count On

Let us help you with your digital marketing and get more visitors without doing SEO marketing yourself. Get in touch to find out how our agency can get your dental practice in front of more patients.

Have you ever try to reach a big goal – maybe you want to lose weight, to learn a foreign language, or you want to 10x your business.

At first, you feel motivated, and you get lots of momentum.

But over time, you start losing willpower, and you eventually burn out.

I can feel you because I have been there,

For years, I believed the slogan “work hard, play hard.”

And I tried to hassle my way to success.

I want to lose weight, so I ran on the treadmill daily.

I want to grow my business, so I worked 12 hours a day.

I want to build a reading habit, so I forced myself to read one chapter per day.

I ended up burn out and feel deeply depressed.

One day, I read a book by Tony Robbins. He shared four steps to reach your goal.

1. Set your goal

2. Break it down to daily habit

3. Come up with a way to make your habit enjoyable

4.Then. Stop focusing on your goal and focus on the process.

That’s a life-changing moment for me.

I started asking – how can I make my journey to success fun and enjoyable.

So instead of running on the treadmill, I started cycling.

And since I love building a system, I start building systems and SOP for my business and outsource things I don’t want to do.

I started to find the book I love reading, and soon I read every day.

Those changes made such a significant difference for me and my business.

Our willpower is finite.

No matter what you do, if you can not enjoy the process, it’s hard to persist.

That’s why you should find a way to enjoy the process.

Stop being overly possessed by your goal.

Focus on the process and enjoy it,

Before you realized it, you will reach your goal without even noticing it

Nick Tsai

Willpower doesn’t work.

Have you ever try to finish a goal, Read a book, or lose weight

Af first, you have significant momentum, and you take action daily.

But over time, you started to lose willpower.

And eventually, you stop.

And you may even lose any motivation to do it again.

You may start blaming yourself.

However, it’s not my fault.

Studies show our willpower is finite.

That’s why depending on willpower to get the task done is hard.

What you need, instead, is a system that moves you forward…without you even think about it.

Here are few things you can do

1.Build good habits.

Habits are things we do without willpower; once you build a good habit, you can get things done without struggling.

2. Control your environment

Our environment profoundly influences us; if you try to lose weight but put lots of junk food in the refrigerator, it will be hard.

3. Audit your peer group

Your peer group will influence your thinking and habit; surround yourself with people who have similar goals will help you move forward faster.