How to stand out from the crowd – even if you are selling a “me too” service

Posted 2 years ago

Do you remember Clubhouse?


It is a social media that let people hanging out online with their voice.


It’s like a voice chat, but there is no record; it forces you to interact with people live.


When Clubhouse first come out, everyone went crazy and tried to get in.


I remember by then, I was bombarded by messages asking if I got an invitation code.


And people who get a code brag about it as if they won a lottery. 


It was a unicorn in the social media world, and experts expected it to replace other major platforms. 


But within a few months, Twitter launched the same feature. And many apps try to come up with the same feature.


The unicorn now became a horse.


You may hear this business principle – be unique, find your “USP” (unique selling point)


However, USP alone won’t save you from the highly competitive world.


Your competitors can easily copy-and-paste your advantage.


-your website design

-your service

-your guarantee 

-your bonus 


Except for one thing, your relationship with your clients.


Even though Twitter launched the same feature, it didn’t replace Clubhouse.


Not because it has inferior features, but because emotionally, people connected with Clubhouse, which brings them so many good memories.


That’s why personal branding, following up; story selling is more important than ever.


You not only need to come up with better service.


But more importantly, build a connection with your clients. 


Nick Tsai


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