If you ask me, “Nick, If one day you lost everything and have to restart your business, what would you do.”
I would definitely answer “publishing” and “content marketing.”
Content is a powerful tool for marketing. In fact, I made my first six-figure from nothing but blogging.
I discover the power of content very early; I recall when I first start my business, I have a minimal budget for advertising.
I was struggled to get more website visitors, and I need to find a way to promote my business.
I jumped on Facebook groups, forums, and Yahoo Answer to seek help. I got many replies. And not surprisingly, many of them are nothing but spam.
Then I found a guy from Singapore who answered all my questions professionally; He posted professional content related to my questions; I started to follow him and added him as a Facebook friend.
And within few days, I became his customer and bought his course.
His course isn’t really impressive, but I suddenly realized what he was doing to promote his business – he answered my questions with valuable content and led me to his website.
I decided to give this strategy a try.
I started to go to Yahoo Answers to answer questions, and within few days, I got my first customer, and Yahoo Answers marketing became one of my core marketing strategies to get clients.
That is the first time I realized the power of content marketing.
Although a few years later, Yahoo restricted the usage of the links and became less effective, I started implementing different kinds of publishing strategies to get clients.
Even today, Content marketing is still one of my best marketing strategies that brings me new clients regularly.
So, if you haven’t done content marketing, I highly recommend you put them into your marketing strategy
And if you need a team to help you create content, feel free to contact me